Connecting families to a new world of information and opportunities through the most comprehensive digital literacy program in the nation
Club Digital is a program designed to bridge the digital divide for families across the country. Club Digital will use a multimedia training approach to teach participants the value of the Internet and why they should adopt broadband within their own homes.
Club Digital will address various aspects of Internet training with lessons that are technical, practical and fun. Each lesson will be presented in a step-by-step format in both English and Spanish. Through these lessons, Club Digital participants will begin to understand how broadband can help their family gain access to online economic opportunities and social benefits.
Step-by-step lessons will be published daily in La Opinión (Los Angeles). At the conclusion of every week, a recap of the week’s lessons will be published in La Opinion and La Opinión Contigo (Los Angeles), and El Mensajero (San Francisco). Additionally, 50,000 Spanish-language weekly lesson recaps will be distributed weekly by Club Digital’s network of community partners throughout the state.
Bilingual Interactive Website
The Club Digital bilingual website is an exciting online community where participants can read daily lessons and view entertaining, educational training videos. Additionally, through an interactive online forum, participants will be able to ask questions, share their own Internet tips and what they learned from Club Digital.
The website will also feature digital tips, broadband hints, and helpful websites related to each lesson. The website will guide participants through the process of subscribing to broadband. Participants will be able to “Join the Club” to receive e-mail updates, text message alerts, and receive information about upcoming computer and technology give-aways.
Bilingual Training Videos
Entertaining, educational bilingual training videos will be uploaded daily to the Club Digital website, offering step-by-step instruction and visual screenshots to guide the participants through training lessons.
Dozens of community-based organizations are joining our effort to bridge the digital divide. These organizations will offer Club Digital as a training curriculum and encourage their families to access the Club Digital website for further computer training opportunities and distribute the Club Digital weekly lesson recap. Club Digital will engage a network of libraries, career centers, schools, faith-based organizations, and government departments- both at the state and federal levels.
Club Digital will host a Club Digital Community Fair with community-based organizations and La Opinión. This event will give families the opportunity to receive on-site computer trainings on a mobile computer van, and access digital opportunities from organizations within their community. This event will be held at the conclusion of the Summer class session in Los Angeles.
impreMedia is the leading Hispanic news and information company. impreMedia‘s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensain New York. For more information, visit: http://www.impremedia.com.impreMediaportals and publication websites are : www.impre.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com, www.vistamagazine.com, www.contigola.com, www.lavibra.com and www.impreautos.com.
California Emerging Technology Fund
CETF provides leadership statewide to minimize the Digital Divide by accelerating the deployment and adoption of broadband and other advanced communication services to unserved and underserved communities. The organization invests in programs and projects to improve access, affordability, applications, accessibility, and assistance to broadband – to help increase broadband adoption throughout the state.
Get Connected! is a statewide public awareness program, of the California Emerging Technology Fund(CETF), that educates individuals and families about the economic and social benefits of broadband connectivity high-speed Internet. The program works closely with schools, community-based organizations, and individuals to break down barriers, address misperceptions and close the Digital Divide that currently exists in California. For more information, visit www.GetConnectedToday.com.
Dewey Square Group
Dewey Square Group is one of the nation’s leading public affairs firms, providing communications, grassroots organization and strategic services to a wide range of non-profit and corporate clients. A pioneer in the application of private sector strategies to public sector problems, DSG this year launched a nationwide Social Innovation and Philanthropy Practice, dedicated to creating innovative public-private solutions to a wide range of social challenges including bridging the digital divide, connecting families to money-saving programs and services, and creating opportunities for special needs communities.
A portion of Club Digital was made possible through the generous funding of the American Recovery and Reinvestment Act within the U.S. Department of Commerce and the California Emerging Technology Fund (CETF).